Discover Dr. Candice Marti's Publications

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Lindsey Hall, Kristina K., Susana Jaramillo, Melanie Lorenz, Candice L. Marti, and Patrick

Fennell (2025), “Profiling as a Service Failure,” Journal of Service Research.

Marti, Candice L., Huimin Liu, Gurpreet Kour, Anil Bilgihan, and Yu Xu (2024), “Leveraging Artificial Intelligence in Firm-Generated Online Customer Communities: A Framework and Future Research Agenda,” Journal of Service Management, 35 (3), 438–458.

 Lindsey Hall, Kristina K., Candice L. Marti, Nicole M. Boylan, Thomas L. Baker, and Jessica L. Ogilvie (2024), “Frontline Ambidexterity: A Systematic Review and Future Research Agenda,” Journal of Personal Selling & Sales Management, 44, no. 1: 50–73.