Discover Candice Marti's Publications
Marti, Candice L., Huimin Liu, Gurpreet Kour, Anil Bilgihan, and Yu Xu (2024), “Leveraging Artificial Intelligence in Firm-Generated Online Customer Communities: A Framework and Future Research Agenda,” Journal of Service Management, 35 (3), 438–458.
Lindsey Hall, Kristina K., Candice L. Marti, Nicole M. Boylan, Thomas L. Baker, and Jessica L. Ogilvie (2024), “Frontline Ambidexterity: A Systematic Review and Future Research Agenda,” Journal of Personal Selling & Sales Management, 44, no. 1: 50–73.
Accepted or conditionally accepted manuscripts
Lindsey Hall, Kristina K., Susana Jaramillo, Melanie Lorenz, Candice L. Marti, and Patrick
Fennell, “Profiling as a Service Failure: A Framework, Typology, and Multi-Method
Investigation” (Accepted at Journal of Service Research).
