Presentations and Consortia
Presentations
*Marti, Candice L., Kristina K. Lindsey Hall, and Ji (Miracle) Qi, “Enhancing Customer Engagement Through Frontline Employee Brand Psychology and Customer-Driven Proactive Behaviors,” Frontiers in Service, Amelia Island, FL, 2024
*Marti, Candice L., Kristina K. Lindsey Hall, and Ji (Miracle) Qi, “Embodying the Brand: How Employees’ Psychological Brand Ownership and Proactive Behaviors Drive Customer Engagement,” LSU Graduate Research Conference, Baton Rouge, LA, 2024
*Marti, Candice L., Kristina K. Lindsey Hall, and Ji (Miracle) Qi, “Enhancing Customer Engagement,” Southeast Marketing Symposium, Baton Rouge, LA, 2024
*Lindsey Hall, Kristina K., *Susana Jaramillo, Patrick Fennell, Melanie Lorenz, and *Candice L. Marti, “Navigating Frontline Employee Dilemmas Regarding CDB Policy Enforcement,” Organizational Frontlines Research Pre-Conference, AMA Winter Marketing Educators’ Conference, St. Pete Beach, FL, 2024
*Marti, Candice L. and Rice, D. H., “Fantasy Sports and the Influence of Social Media on Athlete Selection and Wagering,” Southeast Marketing Symposium, Athens, GA, 2022
*Indicates presenter
Consortia
Society for Marketing Advances Doctoral Consortium, 2022, Attendee, Charlotte, NC