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  • About Dr. Marti
    • Bio
  • Research
    • Research Interests
    • Publications
    • Presentations & Consortia
    • Academic Experience
  • Honors and Service
    • Honors and Awards
    • Professional Service
    • Memberships
  • Experience and Courses
    • Professional Experience
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    • Teaching Experience
  • More
    • Home
    • About Dr. Marti
      • Bio
    • Research
      • Research Interests
      • Publications
      • Presentations & Consortia
      • Academic Experience
    • Honors and Service
      • Honors and Awards
      • Professional Service
      • Memberships
    • Experience and Courses
      • Professional Experience
      • Doctoral Coursework
    • Teaching
      • Teaching Experience
  • Home
  • About Dr. Marti
    • Bio
  • Research
    • Research Interests
    • Publications
    • Presentations & Consortia
    • Academic Experience
  • Honors and Service
    • Honors and Awards
    • Professional Service
    • Memberships
  • Experience and Courses
    • Professional Experience
    • Doctoral Coursework
  • Teaching
    • Teaching Experience

About Dr. Candice Marti

Background

Dr. Candice Marti is an Assistant Professor of Marketing in the Department of Marketing, Quantitative Analysis, and Supply Chain Logistics in the College of Business at Mississippi State University. Prior to earning her Ph.D. at Louisiana State University, Candice held marketing leadership positions in multiple industries, including healthcare, financial services, advertising, public health, and transportation.  

Research

Candice's research interests broadly include service marketing and the organizational frontline, with her primary areas of interest centering around exploring the intersections of service, marketing strategy, and consumer behavior research, including:  

  

· Frontline employee-customer interactions 

· Service failure and recovery

· Consumer and societal well-being

· Service management

· Retailing

· Firm strategy at the sales-service interface 

· Customer engagement

· Stakeholder engagement and multi-actor collaboration 

· Artificial intelligence in service

Education

Candice earned her Ph.D. at the E.J. Ourso College of Business at Louisiana State University in Baton Rouge, Louisiana, and her M.B.A. with an emphasis in marketing and international business, as well as her B.A. in social science with a minor in psychology from Chapman University in Orange, CA. 

Copyright © 2024 Candice L. Marti, Ph.D. - All Rights Reserved.

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